Choosing the Right Size Banner

Where do you intend to display your banner? Outside banners are usually larger than inside banners: there's more room outside, viewers are typically further away, and if they're in a vehicle they could be moving fast. Outside banners need to be bigger to allow them to be viewed most effectively.

Depending on the indoor venue or event, you might be limited in choice of appropriate size. A too-large banner might not fit in the designated space, while one that's too small might not be noticeable. Find out before so you can make the right choice.

What is printed on your banner? If it's just a logo or easily identifiable image and your company name, even a small size should be able to be easily seen. If you have extensive text, contact information, or instructions, a larger size is needed to be more readable and effective.

What are you using your banner for? If the number one goal is to get noticed, then bigger is always better. If you need to share information at a specific location, then determine where your viewers are likely to be (near or far away) and size accordingly.

Are there any rules for banners where you intend to display yours? Cities and town often have limits on the allowed sizes for outdoor banners, while venues may also have limits for indoor banner sizes based on the event. Make sure to check that the banner size you want is allowed.